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WHAT ARE AFFIRMATIONS? Affirmations are positive statements that describe a desired situation, and which are repeated many times, in order to impress the subconscious mind and trigger it into positive action. In order to ensure the effectiveness of the affirmations, they have to be repeated with attention, conviction, interest and desire. Like inspirational quotes they create a "state of mind" that motivates and inspires positive thinking and creates a positive outcome.

WHY DO AFFIRMATIONS WORK? Affirmations program the mind in the same way that commands program a computer. The repeated words help you to focus your mind on your end result, and automatically build corresponding mental images in the conscious mind, which affect the subconscious mind and should be combined with creative visualization for maximum benefit. The conscious mind, the mind you think with, starts this process, and then the subconscious mind takes charge. By using this process consciously and intently, you can affect your subconscious mind, and thereby, transform your habits, behavior, mental attitude, and reactions, and reshape your external life.